Marketing: Mercedes Benz


Beginning of study:
This study is a portion of MKT-421 class which has been assigned to judge our acquisition in the schoolroom. We were assigned to cognize marketing schemes of Mercedes Benz Bangladesh in visible radiation of consumer behaviour. We hope that we have successfully accomplished that undertaking Origin of Mercedes Benz:

Mercedes-Benz is a good known trade name of luxury autos. These are German made autos with posh European styling. Besides it ranks as the universe as 2nd most celebrated trade name ( after Coca Cola ) . Daimler-Motoren-Gesellschaft ( DMG ) delivered its first Mercedes on 22 December 1900. After that the company started a dynamic development culminating in the origin of the planetary company DaimlerChrysler AG in the late twentieth century. Today Mercedes-Benz is the most successful premium trade name. Its proficient flawlessness. quality criterions. advanced impact and legion auto fables such as the 300 SL Gullwing are alone. The Laminitiss

Gottlieb Daimler and Carl-Benz are the laminitiss of the celebrated luxury autos -Mercedes-Benz. His first four-wheeler. the Victoria. was built in 1893. The first production auto was the 1894 Benz Velo which participated in the first recorded auto race. the Paris-Rouen race. In 1895. Benz built his first truck. In 1990. Daimler had produced a particular auto for Emil Jellinek. Jellinek named the auto after his ten-year-old girl Mercedes. The new Mercedes was lighter and smaller with 35 horsepowers and a top velocity of 55 miles per hour.

Objective of the survey:

Primary Aim:
Primary aim is to cognize the selling schemes of Mercedes Benz autos in Bangladesh and make a consumer behaviour analysis. 2. Secondary Aim:
There secondary aim of the term paper. This includes: –
1. To cognize of Mercedes Benz activities in deepness
2. To associate it with our schoolroom acquisition and theories
3. Methodology:
We went to the Mercedes Benz show room and had an interview with the Assistant General Manager of Passenger Vehicles gross revenues Mr. Redwan ul Zia Mr. Redwan ul Zia
Assistant General Manager
Passenger Vehicles gross revenues

He was the primary beginning of our information. We besides took abundant aid of our chief text book on Consumer Behavior. web sites on Mercedes Benz Cars.

Company Background

The Mercedes-Benz Background|
Mercedes-Benz autos and SUVs set the criterion for luxury. edification and engineering wrapped in classy but reserved Teutonic styling. This iconic German car manufacturer was founded in 1886 when Karl Benz was granted a patent for the world’s foremost auto. In 1901 Daimler acquired the rights to the name Mercedes. Daimler and Benz so merged in 1926. and the ensuing company has been constructing luxury and high-performance cars of all time since. In 1998 Daimler-Benz AG merged with Chrysler Corp to organize DaimlerChrysler. When that didn’t work out. the German parent sold off Chrysler in 2007 and became Daimler AG. Mercedes-Benz has introduced many technological and safety inventions that subsequently became common in other vehicles. Mercedes-Benz is one of the most well-known and established automotive trade names in the universe. and is besides the world’s oldest automotive trade name still in being today. | In Bangladesh Mercedes Benz exclusive distributer is Rancon Motor Limited. They had a land in Tejgaon so they open their salesrooms in Tejgaon


5. 1: Selling Mix:
5. 1. 1: Merchandise:
Merchandise categorization:
Merchandises have two wide categories based on the type of consumers. Under consumer merchandise Car is a shopping merchandise. For purchasing a auto consumers use choice and purchase procedure and comparison on quality. suitableness. monetary value and manner. Mercedes-Benz has many categories under their merchandise class. Mercedes-Benz carries a full scope of rider. light commercial and heavy commercial equipment. Vehicles are manufactured in multiple states worldwide. Models * A-Class—Hatchback

  • B-Class—Multi-Activity
  • C-Class—Saloon. Estate & A ; Coupé
  • CL-Class—Luxury Coupé
  • CLS-Class—4 Door Coupé
  • CLS-Class—4 Door Shooting Break
  • E-Class—Saloon. Estate. Coupé & A ; Cabriolet
  • G-Class—Sports Utility Vehicle ( SUV )
  • GL-Class—Sports Utility Vehicle ( SUV )
  • GLK-Class – Sports Utility Vehicle ( SUV )
  • M-Class—Sports Utility Vehicle ( SUV )
  • R-Class—Luxury Tourer Vehicle ( LTV )
  • S-Class—Luxury Sedan
  • SL-Class—Roadster
  • SLK-Class—Roadster
  • SLS AMG—Coupé and Roadster
  • Viano—Multi Purpose Vehicle ( MPV )

In Dhaka’s salesroom merely C-Class and E-class are available. If consumers give order they bring any category harmonizing to their order. Mercedes-Benz is exceeding for clients because of invention. public presentation. design. safety and environment. Mercedes-Benz has a history of doing history. Since the first auto. Mercedes-Benz has set the gait for what all autos might someday go. With an on-going watercourse of number ones in safety. public presentation and driving enjoyment. it’s an of all time more exciting roadmap to the hereafter The Mercedes 170 features the first-ever to the full independent suspension. which allows each wheel to react separately. Along with a new hydraulic braking system. the 170 sets new public presentation and safety benchmarks that remain the gilded criterion today. Together with some of the world’s best automotive applied scientists. their squad of industrial. fabric. in writing and interface interior decorators devote themselves to the trade of car devising. And what they produce are vehicles that non merely expression. but feel and sound like nil else on the route.

Mercedes-Benz is a transnational division of the German maker Daimler AG. and the trade name is used for luxury cars. coachs. managers. and trucks. Degree of merchandise: Merchandise has 3 degrees.

1. Core merchandise
2. Actual merchandise
3. Augmented merchandise
At first. nucleus value is what is the purchaser truly purchasing? When a consumer buys a Mercedes-Benz. its nucleus value is transit. After that. existent merchandise is merchandises characteristics. design. quality and trade name name. Consumer buys a Mercedes-Benz for its high quality. elegant design and trade name value to demo that I have money. At last. augmented merchandise is the extra benefit that consumer get from the autos. Here. consumer gets warranty as an extra benefit from Mercedes-Benz.

5. 1. 2: Monetary value:
Mercedes-Benz has perfect pricing scheme. Mercedes-Benz usage market planing pricing. Puting a high monetary value for a new merchandise to plane maximal grosss layer by bed from the sections willing to pay the high monetary value ; the company makes fewer but more profitable gross revenues. Because there are tonss of other luxury auto in the market and it’s a difficult to remain alive in the market so in order to pricing of Mercedes-Benz the sellers need to maintain in head about the rivals Pricing is hard because the assorted merchandises have related demand and costs and confront different grade of competition. Under merchandise mix pricing scheme Mercedes-Benz follow Product line pricing. Product line pricing is puting the monetary value measure between the merchandises. client rating of different characteristics and rivals monetary value. Pricing is slippery and it reflects supply and demand relationship. Price merely creates gross revenues gross and all the other are costs. Mercedes-Benz monetary value scope are 85 deficiencies Tk to 5 crore Tk in Bangladesh. In Bangladesh. client does non desire to purchase high priced auto because high monetary value will do high revenue enhancement. Now a day’s enrollment cost is increase for auto. Figure: 5. 1. 6. a: Monetary value scope of Mercedes Benz autos.

Class| Name| Price range|
B| Sports tourers| 36. 84. 000|
C| Saloon. Estate. Coupe| 18. 96. 000-33. 97. 000|
CL5 | Coupe| 38. 84. 000-51. 70. 000|
E- Class| Saloon. Coupe. Estate. Cabriolet| 27. 13. 000-49. 85. 000| G-Class| Cross state vehicle| 58. 35. 000|
GL-Class| Off-Roaders| 33. 54. 000-46. 47. 000|
SLK-Class| Roadsters| 23. 15. 000-36. 77. 000|

5. 1. 3: Topographic point:
Although information varies widely from merchandise to merchandise. approximately a fifth of the cost of a merchandise goes on acquiring it to the client. ‘Place’ is concerned with assorted methods of transporting and hive awaying goods. and so doing them available for the client. Geting the right merchandise to the right topographic point at the right clip involves the distribution system. The pick of distribution method will depend on a assortment of fortunes.

Company must besides find the figure of channel. Mercedes-Benz usage sole distribution giving a limited figure of traders the sole right to administer the company merchandises in their districts. Occupy restricting distribution to a individual mercantile establishment. The merchandise is normally extremely priced. and requires the go-between to put much item in its sell.

Showroom: Mercedes-Benz has merely one salesroom in Dhaka for Bangladesh. They do non hold any other salesroom in Bangladesh.

5. 1. 4: Promotion:

Marketing Communication is blend with Advertising. Gross saless force. Public relation. Direct selling. Brand publicity. Gross saless force. Public relation. Direct selling. Brand publicity. Company use promotional tools to persuasively pass on client value and construct client relationship. Ad any paid signifier of non personal presentation and publicity of thoughts. goods or services by an identified patron. Mercedes-Benz Cars Bangladesh sometimes provides advertisement in newspaper. Mercedes-Benz have facebook fan page to advance their merchandise. They use personal merchandising scheme as promotional method. Mercedes-Benz usage personal presentation by the firm’s gross revenues force for the intent of doing gross revenues and constructing client relationship. When client is informing them to supply auto at place for appraisal. they send any gross revenues individual with auto to client house to back sing the auto. In add-on. they try to happen out their prospective client through mail. They construct personal contact with possible clients.

5. 1. 5: Promotion:
Rancon Motors Limited is the authorised Distributor for Mercedes-Benz in Bangladesh since 2002 and understands the particular demands for operating in the Bangladesh. Customers are guaranteed non just-premium-quality merchandises. but besides top-notch after gross revenues services. These scope from gross revenues services to maintenance and mend services utilizing Mercedes-Benz genuine parts. Harmonizing to our concern Mercedes-Benz doesn’t go for mass selling. They are concentrating on niche-marketing. They do non travel for Television commercials or hoarding advertisement. They maintain one to one selling. They besides excel in offering astonishing and enlightening client service. allowing the client know that they are really of import to the company’s advancement. In add-on. they have added more attack to their communications and technological promotion. Mercedes-Benz Company has to take attention of consumer’s pick to keep its place in the market and besides for farther growing in the auto industry. The company is accommodating new engineerings and techniques to do its autos more celebrated among the clients. They chiefly focus on after gross revenues service instead than before gross revenues publicity so that purchaser can reiterate purchase.

5. 1. 6: Target market:
There are some specific classs Mercedes-Benz has. like: Mercedes-Benz C category. R category. S category. SLK Mercedes merely to call a few. Their mark market is based on pricing. position or category and some auto theoretical accounts depend on age. Presently. merely luxury auto sold in Bangladesh is Mercedes-Benz and they have been in this market for the past 10 old ages. There are 1000 new purchasers for luxury autos in Bangladesh each twelvemonth. The company should take stairss to cognize the exact consumer demand and demands so that it can supply them a suited auto. Mercedes Benz usually charges higher than its rivals. However they are presenting low priced luxury autos in the market.

5. 1. 7: Packaging:
In footings of auto industry packaging is less of import than other factors. When we talked to them about packaging they said that there are fewer parts of boxing factors of which they are concern. like: First. if client wants. they send the auto to their suited topographic point. wherever they want. For that they don’t charge any excess money. This installation is available merely for Dhaka Secondly. they put the auto accoutrements like place screen. pillow harmonizing to customer’s pick in the auto. For this they charge excess money. They charge excess money because they accoutrements are expensive and imported from exterior.

5. 1. 8. : Public relation:
Mercedes-Benz maintains public relation really finely. as they focus on purchasers repeat purchase. that’s why they are focused on after gross revenues service. They do certain things for keeping public relation like. they send bars and gifts to their honest clients on their or matrimony birthday day of remembrances. They besides organize trade name fest where they invite their clients and besides their friends. This measure covers two things at the same time one is public relation and another is promotion or publicity. There is a sing card bead box in Mercedes-Benz’s salesroom where they request the clients to drop their sing card on that box so that they can inform them about the latest theoretical accounts of their autos. In add-on late there was an event organized by Rancon motors ( the trader of Mercedes-Benz in Bangladesh ) in Radisson bluish H2O garden hotel Dhaka. where The Ambassador Dr. Albrecht Conze Inaugurated the event and expressed his high hope for a promising common good relationship among the both states German and Bangladesh. That’s how they maintain public relation.

5. 1. 9: Politicss:
Though there are some rivals of Mercedes-Benz in Bangladesh like BMW. Toyota. and Nissan. But as Mercedes-Benz segmented their mark market by specifying category or position and age so they have created a new market which besides indicates that they are following bluish ocean scheme to win the market. They are bring forthing sporty autos merely concentrating on immature coevals.

5. 2. External influence on consumer:

5. 2. 1. Culture:
The broadest and deepest influence on consumer behaviour is cultural factors. It is the most cardinal determiner of people’s wants and behaviour. Value is an of import finding factor of civilization. For buying Mercedes Benz auto environment-oriented values and self oriented values is more common than others. Etiquette is more of import in Mercedes Benz salesroom as their major clients are the upper category people. They maintain good relationship with their clients. It can be done through “Brand Fest” and supplying 24 months warrant. Demographics are an of import determining factor for buying Mercedes auto because non all the income degree people or age would able to purchase Mercedes auto. Particularly the higher income degree people are able to afford Mercedes.

5. 2. 2. Group influence:
A figure of groups influence buyer’s behaviour for the purchasing of Mercedes Benz auto. As the Mercedes Benz auto is a epicurean merchandise that portrays extremely seeable trade name names. so it reflects a high degree of personal influence. preponderantly in the signifiers of mention groups and normative influence. Consumers. peculiarly those who are high self-monitors. rely to a great extent upon mention groups when they believe that the purchase they intend to do will deduce a certain image about themselves. or that it may take to a coveted degree of societal credence among them. Aspiration groups act as counsel for many consumers which set norms. values and behaviours that the consumer desires to tie in with. The proprietor of Mercedes Benz auto can be defined such an aspiration group. In the Mercedes Benz auto at that place exists a trade name community which is a non geographically bound community. based on a structured set of societal relationships among proprietors of a trade name and the psychological relationship they have with the trade name itself. the merchandise in usage. and the house.

For set uping relationship with each other Mercedes Benz company arrange “Brand Fest” and here they non merely invites their clients but besides invites the friends of their clients. They really do this to do people cognizant about their merchandise and to increase the gross revenues volume. There are on-line communities of Mercedes Benz in Face book which help them to keep their societal web. Mercedes Benz sometimes follow personal gross revenues scheme where their client representative find valuable clients and allow them cognize about the new merchandise and seek to convert them to buy. As their invention demands minor alteration. so their diffusion of invention is Dynamically Continuous invention.

5. 2. 3. Family influence:
Family influence has a large impact on the purchasing of Mercedes Benz auto. Most of the clip. it is seen that traditional household makes the purchase of Mercedes autos instead than the blended household. From the family life rhythm. it is observed that different ages people can be the client of Mercedes auto. but when a household come in Mercedes salesroom to do buy their immature boy act upon them a batch to purchase the auto. About their 95 % purchase which is made by different company and 5 % by household. When any company wants to buy. they choose the auto harmonizing to their driver’s pick.

Figure5. 2. 3. a: The Decision-Making procedure for Mercedes Benz auto

Users ( boy or household members )
Communicationss targeted at parents
Communicationss targeted at immature boy ( gustatory sensation. image )
Influencer ( boy )
Buyers ( parents )
Decision shapers ( parents. boy )
Instigators ( parents. boy )
Information gatherers

From the above figure we can acquire the thought about family determination doing procedure. Here really immature boy of the household take the function of influencer. parents and boies take the function of instigators and determination devising. and information gatherers can be parents and boy. The buyer is the parents and the users can be son or household members both.

5. 2. 4. Role influence:
Role and position define a person’s place in each group. Roles – activities that a individual is expected to execute. Each function carries a position. Some merchandises are considered to be position symbols. like Mercedes Benz. Most of the clip. it is common that people buy Mercedes auto to demo their position and esteemed place in the society. Here function influence them a batch to purchase Mercedes. 5. 3: Internal Influence:

5. 3. 1: Learning:
Mercedes Benz retail merchant besides learns about consumer. To larn about consumers they divide consumer in two chances: I ) Hot chances: In hot chances there are consumers who have hard currency money. which are confident. cognize what Mercedes Benz they will purchase. This type of consumers is more profitable. two ) Cold Prospects: In cold chances there are consumers who are confused about what Mercedes Benz. This type of consumers is less profitable. Learning about consumers is of import because the retail merchants have to happen out consumers are in which chance. This information helps them to aim peculiar consumer.

Mercedes Benz find their consumers by themselves. In Bangladesh who is purchaser of Mercedes Benz and who has involvement in autos know about the Mercedes Benz. These people want to larn about Mercedes Benz. Peoples in Bangladesh know about Mercedes Benz know through their friends. male household members. trade name fest. facebook page of Mercedes Benz. Furthermore Mercedes Benz retail merchant Rancon Motors hunt purchasers through this many prospective purchaser know about Mercedes Benz. Test Driving besides associated with acquisition. Through Test driving consumer learn about the Mercedes Benz’s autos it helps to purchase autos. It’s associated with operant conditioning. However they merely offer Mercedes Benz trial drive for E-class and C-class. For other category they don’t offer trial drive. Furthermore. the people who are traveling to purchase Mercedes-Benz on recognition for them besides they test driving.

5. 3. 2: Memory:
Learning besides plays an of import factor in memory. The people learn about Mercedes Benz through newspaper. expensive trade name fest. facebook page. samariums. electronic mail. This acquisition plays an of import function in consumer head whenever he thinks to purchase a premium auto he think of Mercedes Benz. The input the employees of Mercedes Benz it result into memory in consumers mind. In Bangladesh. Mercedes Benz in the head of consumer is imaged as a” Premium Luxury and Stylish car” so consumers of merely “Premium Luxury and Stylish car” auto bargain Mercedes Benz. As market is little to make to aim consumer memory retail merchant has to pay a batch of money.

5. 3. 3: Merchandise Placement:
Owner of Mercedes Benz want to show Mercedes Benz auto as a premium auto. So they charge high cost than their rivals. Same things happen besides in Bangladesh. So even for Bangladesh’s premier curate office Mercedes Benz sell their auto. In Bangladesh Mercedes Benz wanted to set up them as a premium. epicurean and fashionable auto which they have successfully done that. Though in outside Mercedes Benz have besides trade name image of a athleticss auto excessively but in Bangladesh they want to hold that image. This is because Bangladesh roads are unfavourable for Mercedes Benz. So in Bangladesh it is merely consider as a epicurean. fashionable premium auto.

5. 3. 4: Motivation:
Motivation for purchasing a auto is decidedly transit but for purchasing Mercedes Benz motive is non merely transit. Transportation system can be fulfilled by any auto. For purchasing a Mercedes Benz is to experience particular. In Bangladesh if 10 Mercedes Benz autos are sold among them 7car is for Corporate Houses. Corporate Houses buy autos for their Chief executive officer. To guarantee highest degree of luxury and comfort of the CEO Corporate Houses buy Mercedes Benz auto. Several motivations work for single purchase of a Mercedes Benz auto. When persons are asked why do they purchase Mercedes Benz? The reply is household use or for traveling to office or for making parties and for friends and for girlfriends There are some motivations which purchasers don’t unwrap but those motivations are of import to them. As Mercedes Benz is premium auto many consumers buy for exhibitionist or to keep position in a society. Another grounds is to experience particular than others.

5. 3. 4. a: Motivations of purchasing a auto:
Admitted motivations Consumption behaviour Secret motives Purchase of a Mercedes Benz
For exhibitionist
For household use

To experience particular
For traveling to office

To keep position
For parties

For friends or for girlfreinds

5. 3. 5: Personality:
Mercedes Benz retail merchant besides has to cognize about consumer behaviour in order to sell their autos. There is one common personality trait which is seen in all Mercedes Benz consumers that excitement. Car is besides associated with exhilaration. Furthermore when the auto is Mercedes Benz it creates more excitement. Another common personality trait is dickering power. About 95-96 % client deal which shows the scenario that clients are extremely involved in bargaining. This is consequence into award. They honor 3-5 lacs. Another personality traits is that client are apprehensible. Customers are extremely involved in dickering still they are apprehensible. In single purchase of Mercedes Benz persons who are involved to them logic isn’t of import. If logic was of import to them merely for transit why would they pass 85 lacs or more than 85 lacs. On the other side. emotions play a minor function to the single purchase of Mercedes Benz.

5. 3. 6 Emotion:
Emotion is an unmanageable feeling that affects behavior. Everyone in the universe has experience of emotion while consume any merchandise or service. Emotion is a portion of populating a life. Emotional experience has assorted elements. For example-each of the consumers of Mercedes Benz is customized purchaser. From colour pick of the auto to nicest leather. effectual sound system. machine parts everyplace there is customization. In most of the instances the consumers of Mercedes Benz are excited instead thought of logical portion of purchasing a auto. It is obvious that when people get excited to acquire his coveted thing the physical alteration happens like addition of sweat. The ingestion behaviour of the consumers is really determined and most of the instances the consumers are really much aggressive and it ever works in their head that ‘I am so huffy that I could non believe straight’ .

Most of the consumers are unambiguously selective and they foremost priories Mercedes to hold a immense aggregation which besides leads to happiness and position quo. The slogan of Mercedes Benz is ‘the best or nothing’ . Rancon Motors the lone trader of Mercedes Benz in Bangladesh is rather cognizant to function the best service to their existing and new consumers. They give the best attempt to fulfill the consumers so that they get pleasure and be loyal to them. This attempt evidently returns the activation. religion. involvement. gratitude. engagement and fondness to the trader of Mercedes Benz from the satisfied consumers. Mercedes Benz ever believes in “an even safer and more comfy experience” . The gratified consumers besides influence other around them to seek new invention and devour Mercedes Benz. Emotion Arousal as merchandise benefit:

Emotions can be characterized by positive and negative ratings. though in the instance of Mercedes Benz positive rating could be emphasized. Consumers of Mercedes Benz seek their merchandise as primary merchandise with benefit. In position of Bangladesh Mercedes is fundamentally a show auto. Largely the benefits are excitement. experiencing particular and pampered. The consumers express themselves as particular one in the community utilizing premium auto like Mercedes and they are really determined what they want to carry through their desire. When a consumer is pleased with one so they once more come to devour another 1. Harmonizing to adjunct general director of Rancon Motors there are some purchasers who consume 5/6 autos for their other household members when they foremost consumed and experience great utilizing it.

Emotion in advertisement

Ad is the most effectual method to catch the attending of the consumers if it can be tactically presented. Many houses and corporations are making advertisement in advanced ways. Mercedes Benz is non exceeding from them. Every advertizement guideline comes from the rule office of Mercedes Benz. The expertness of the rule office determines which advertizement would be presented when and where. Rancon Motors get the same guideline to show their advertizement from the rule office. Mercedes Benz uses every best emotion in their advertizement. The emotional message of Mercedes Benz pull the attending of the consumer so easy instead than impersonal messages. Emotional advertizement has made the best result and increased in gross revenues of Mercedes. For example- the advertizement for C- category auto the message to the consumer was “If the monetary value stops your bosom. driving one will acquire it traveling again” . For SLS AMG the message was. “Made to fly” . Mercedes Benz believes that the redevelopment of auto they have brought to new coevals. “if it was non for Mercedes Benz. small male childs everyplace would play with dolls” .

CLA theoretical account represents the message “One enticement no Saint can resist” . These types of emotional messages trigger positive rating to heighten liking of ad itself and became more popular than any other impersonal ad of other auto companies. The popularity of the ads of Mercedes Benz raises the love and passion of the people and consumers. The presence of stars in the ads of Mercedes Benz is really much interesting to the people. The ad of left right encephalon of Mercedes Benz demonstrates the creativeness and invention measuring that focus nature of human being. That concept non merely hit in the head of the existent consumers but besides general mass. A remark of a instructor of a school about this ad was. “I Teach my pupils that utilizing both sides of the encephalon will assist them larn constructs better and they will retrieve it longer. So we use schemes to make this. I perfectly LOVE this image of the encephalon and the tagline” . Mercedes Benz is now stressing on the immature coevals that would be lower than the other theoretical accounts and developing their ads to the mentality of those immature consumers. Mercedes Benz assumes that “Young user means a fast-changing rhythm of autos. or newer ways of geting them” .

Summary of Findingss:

The responsibility revenue enhancement for imported autos is higher than any other imported merchandises in Bangladesh. It is rather expensive for the in-between category people to devour a Mercedes Benz. In foreign states. office traveling people can easy afford Mercedes Benz which is impossible for the consumers of Bangladesh with supplying 200 % to300 % revenue enhancement rate. Another job is that the people who can afford Mercedes Benz. make non see to the salesroom or hunt to Mercedes Benz. They think that the autos are so expensive and these autos are merely for the people who want to keep high position. Those consumers feel diffident and uncomfortable to see to the salesroom of Mercedes though the monetary value is sensible for them if they search information invariably. The monetary value of Mercedes Benz in Bangladesh is non fixed which is non applicable to other states. It happened here because the market is really little and the consumers are non increasing at a high rate. Consumers can dicker for their coveted auto. However. Mercedes in Bangladesh in seeking to happen new clients with in-between income. Mercedes is now be aftering to convey intercrossed autos in Bangladesh. This intercrossed auto would be environment friendly.

The autos they provide now is Octane driven that excrete carbon-die-oxide. The usage of intercrossed auto would be good for the environment and they would experience morally responsible for conveying this auto. Recently they have bought a auto that has “Blue Efficiency” . It would automatically exchange off the engine when there would be traffic and it would salvage the fuel of the auto. The media engagement where Rancon Motors provide ads is non effectual much. The ads are non seeable plenty to the consumers and others. Furthermore. ads are non available to the day-to-day magazines and hoardings by which consumers can cognize about the merchandises. characteristics and monetary value. There is really small engagement of female consumer of Mercedes Benz. The male consumers are really active in ingestion. Mercedes Benz can see about the fact of female consumers and develop their construct of autos. 7. Recommendation:

The chief trouble of ingestion of Mercedes Benz is high revenue enhancement. There are many consumers who really want to devour Mercedes but for 200 % or 300 % revenue enhancement is a immense load for them. The authorities of Bangladesh may see the revenue enhancement rate for imported auto and cut down so that in-between income people easy consume these autos. Back locking from port to carry through in the salesroom consists more clip to make to consumer’s manus. After let go ofing containers from the ship it takes clip to lade containers in mail train to make in Kamlapur Railway Station. Government needs to take inaugural stairss so that imported merchandises easy reach to the consumer without any complexness. Mercedes Benz can open their salesroom in Chittagong as there are many clients who can devour their autos. It would be cost effectual for the trader. Furthermore consumers over there can hold the option to take autos on their ain non to see merely booklets. Mercedes Benz should give more advertizement in newspaper. hoarding to be seeable to their mark clients. It will besides assist them in to remain in consumer’s memory and consumer will see Mercedes Benz auto while purchasing a premium auto.


To reason we can state that every bit Mercedes Benz is a celebrated trade name of luxury autos but it need to cognize the exact consumer demands and demand so that it can supply them a suited auto. The ground behind this is that auto indutry is turning really fast worldwide and the rapid alteration in tendencies and client penchant for comfy. dependable. extremely efficient and economical autos.

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